What is Email Marketing and How to Start | Software, Tools and How to Use?

What is email marketing and how to start as a beginner
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Have you ever thought of building a business that is dependent on others?

Maybe your answer is no, but the reality is yes you are building your digital marketing or your online business at the mercy of others.

Just take an example, these days we are creating our community around Facebook, YouTube, Instagram.

We put our 100% effort to offer value to our audience in the hope that in the future when you have a perfect fit product for your audience, you can bring that for sale to your audience.

But the harsh reality is, social media platforms like Facebook, Instagram doesn't allow you to access your complete audience.

These days if you publish a post with an external link, Facebook and Instagram organic reach to your audience is less than 5%.

That means you still have no control on your community and every day you start from fresh to reach your audience.



What is Email Marketing?

Email marketing is one of the best-recommended ways to do digital marketing, there you can connect your existing audience by just sending an email.

It offers 100% reach to your email list and you are the one who decides when to connect and for what.

These days Email marketing is crucial to converting your visitors into customers.

Remember the base of email marketing is having an email list.

Just think for a second, how many times you have changed your hairstyle?

How many times you have changed your mobile number and dressing styles.

But more than 90% of people are still using the same email id they have created around 10 years back.

So email marketing is the most effective way to reach out to your potential users, in the comfort of yours.

If you will have an email list you won't care about SEO and what google is making changes as you already have your source of traffic.

So let's understand the types of traffic.


Why Email Marketing and Types of Traffic?

I have learned this concept from a book call DOT COM Secret that explained  types of traffic.

Mainly we came across three types of traffic.

  • Traffic you Control
  • Traffic you earn
  • Traffic you own

If you are running ads like Facebook ads or Google ads, the type of traffic coming to your blog or product website is known as Traffic you control.

Because you can decide where you want to drive your user.

However, if you have been invited for an interview or podcast channels or any other medium using which you are getting traffic outside from your own platform for free.

This type of traffic is known as the traffic you earn.

However, it is highly recommended you own all the traffic which means this is the type of traffic that will be with you forever and you can use that anytime you want.

And it is highly recommended to convert all the traffic you earn and control into the traffic you own.

The most recommended way to own traffic is by building an email list.

And once you have an email list of all those users, you will own for a lifetime and you can use that email list to drive traffic to your product and service pages whenever you want.

There we came up with an idea of Email marketing using that email list to secure your business and generate unlimited traffic.


How to Do Email marketing?

When it comes to email marketing you need to know three import bit of marketing that all together makes email marketing successful.

  • What are Lead Magnet and Collect lead?
  • What is Auto Responder email?
  • What is Broadcast & Newsletter email?

How to Collect Email And Use Lead Magnet

It is the universal law of economics that you need to offer value in exchange for an email, I have learned from the chapter "Organised planning" of the book Think and Grow Rich.

The same applies here in email marketing, you need to offer some helpful resources either a personal coach, guide, e-book, or training as I do offer 9 days of Blogging Mastery training for free.

So the reason for which any user exchanges email is call lead magnet. If you have no resources then grab them from free IDPLR sites.


What is AutoResponder in Email Marketing?

From the name itself, it suggests responding automatically, which means someone has subscribed to your email list and you wanted them to set for email sequence.

Then it is possible to set using the autoresponder facility inside all the email marketing tools.

You can set the email sequences for as many days as you want start from Day 0.

So once any user subscribes he will keep getting emails which you already pre-set for that user.

This saves a lot of time and makes sure you are connecting with your list on a timely basis, ideally it is recommended to set 1 email per day but don't try more than 2 emails per day.


What is Broadcast and Newsletter Email marketing?

It is more like a newsletter, let say you have a list of 10,000 leads and you want to send them an email that explains the current offer you are running or recommendation for any product.

You can instantly draft an email and place your blog post link or product purchase link and send that email with three conditions

Perfect Timing : The email will be delivered to the user for the time when he is expected to open the most it is work based on AI.

Schedule Email : You can set the exact timing at which the email will be delivered to the user and all the users will get the email at that specific time.

Send Immediately : In this case, an email will be sent instantly and all the users in the list will get an email instantly.

Hence newsletter is the best way to drive traffic back to your new content and that is the power of traffic you control and you do not rely on Google SEO or any social media platform.

Now let discuss the best email marketing tools you need to use.


Best Email marketing platform or Tools?

Email marketing tools are available in the freemium model and there are many tools outside but few of them are my best recommendations.

Remember email marketing tools are among the most expensive tool and no tool offers one-time payment and lifetime use, as all are with monthly billing.

Below are my few recommendations.


Why Use GetResponse Email Marketing Tool?

GetResponse is the most recommended premium tool for beginners because it offers 30 days of free trial and you will get instant approval.

I have been using GetResponse for more than 3 years and it working great and its basic plan starts with $15 for 1000 leads and you can increase the number of leads anytime paying more.

With Getreponse you have full freedom for sending affiliate links and can drive traffic to any pages, posts, or videos wherever you want.

You can learn more of GetResponse here in this video.


Why use MailerLite Email Marketing Tool?

Mailerlite offers 1000 free active leads for a lifetime. But first, you need to apply with your business detail.

Mailerlite email marketing toolfor beginner
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If you will get approval initially they will provide you space for 500 leads only.

Now whatever email you will send they will monitor the open and click rate and if all is good then they possibly extend it to 100 leads.

But it has a limitation to send 12,000 emails/month and if willing to send unlimited emails then can start with a basic plan $10 for 1000 leads.


Why use GrooveMail Email Marketing Tool?

This is the only tool at the moment offering free 500 leads for a lifetime and the best part is you will get instant approval without any question.

For the time being, Groovemail is in the Beta version and you can grab its free account by clicking here.

Groovemail the best email marketing tool for beginner
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It is a part of Groove. cm 17+ different marketing applications and the best part is currently they are running a One time payment lifetime deal of $1397 and you will make your email marketing up to 10,000 leads free for a lifetime.

This is the only golden deal any digital marketer has at the moment and very soon this $1397 deal is going to change to $1997.

You can learn more on why you should buy Groove Customer matter with our detailed guide.

In addition you can watch complete video about Groove and its all applications.


Why use MailerLite Email Marketing Tool?

Mailerlite offers 1000 free active leads for a lifetime. But first, you need to apply with your business detail.

Mailerlite email marketing toolfor beginner
  • Save

If you will get approval initially they will provide you space for 500 leads only.

Now whatever email you will send they will monitor the open and click rate and if all is good then they possibly extend it to 100 leads.

But it has a limitation to send 12,000 emails/month and if willing to send unlimited emails then can start with a basic plan $10 for 1000 leads.


Why use GrooveMail Email Marketing Tool?

This is the only tool at the moment offering free 500 leads for a lifetime and the best part is you will get instant approval without any question.

For the time being, Groovemail is in the Beta version and you can grab its free account by clicking here.

Groovemail the best email marketing tool for beginner
  • Save

It is a part of Groove. cm 17+ different marketing applications and the best part is currently they are running a One time payment lifetime deal of $1397 and you will make your email marketing up to 10,000 leads free for a lifetime.

This is the only golden deal any digital marketer has at the moment and very soon this $1397 deal is going to change to $1997.

You can learn more on why you should buy Groove Customer matter with our detailed guide.

In addition you can watch complete video about Groove and its all applications.


 Why use MailChimp Email Marketing Tool?

Now you must be thinking Mailchimp looks good but it does not allow affiliate marketing or will ban your account anytime if you tried sending a link that is coming from the affiliate marketplace.

Mailchimp the best email marketing tool for beginner
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Yes, you can hold up to 2000 contacts and can send basic emails to your user and that is why only businesses are using this type of tool, not affiliate marketers.

Hopefully, you got a clear idea about the best email marketing tools for the beginner.


Wrap up on Email Marketing

Future is all about building community and your real community is not on social media but on your list.

So start building your list and keep eye on my YouTube channels and blog I will try to offer the best content around how to build a list and start email marketing.

In summary, if you are starting email marketing then grab 30 days free trial account with GetResponse and in parallel create a free account with Groove Mail.

GrooveMail is in beta version but will be ready in the next 6 months I bought its lifetime deal for $1397 and will move to GrooveMail when it will be live.


Now it's your Turn

If you found this content useful then make sure you share this on social media platforms and spread knowledge as much as possible.

What is Email Marketing and How to Start | Software, Tools and How to Use?
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Hey, I am Kirtish Vyas an engineer by profession and a Blogger by Passion, and the Founder of Bloggingos. Bloggingos works as an operating system for bloggers to explore Blogging, SEO, and Affiliate marketing tips, Read More

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